2026 Industry Specification Handbook

Indian E-Commerce Product Image Guidelines

Official catalog rules, resolution requirements, and aspect ratios for Amazon India, Myntra, Flipkart, AJIO, and Meesho.

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Marketplace Aspect Ratio Optimal Resolution Background Rule CropStudio Preset
Amazon India 1:1 Square 2000 × 2000 px Pure White RGB (255,255,255) ✓ Amazon 1:1 Pure White
Myntra 3:4 Portrait 1080 × 1440 px (2K/4K) Neutral Grey / Editorial Studio ✓ Myntra 3:4 On-Model
Flipkart 1:1 Square / 3:4 1000 × 1000 px+ Pure White (#FFFFFF) ✓ Flipkart Clean Studio
AJIO 3:4 Portrait 1080 × 1440 px Soft Light Studio ✓ AJIO Editorial Look
Meesho 1:1 Square 1000 × 1000 px Clean White / Light Neutral ✓ Meesho Fast Catalog

🛍️ Amazon India Product Image Rules

Amazon Compliance
Main Image Background
RGB (255, 255, 255)
Aspect Ratio
1:1 Square
Product Fill Ratio
85%+ of Frame
Color Space
sRGB / CMYK

Critical Amazon Main Image Rules:

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👗 Myntra & AJIO Fashion Catalog Guidelines

Myntra Standard
Required Aspect Ratio
3:4 Portrait Strictly
Recommended Resolution
1080 × 1440 px / 2K
Model Requirement
Mandatory for Apparel
File Size Limit
Under 10 MB (JPEG)

Critical Myntra Fashion Guidelines:

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📦 Flipkart & Meesho Catalog Rules

Flipkart & Meesho
Standard Ratio
1:1 Square (1000px+)
Background
Pure White / Neutral
Prohibited Elements
Price tags & Stickers
Format
JPEG / PNG

Flipkart & Meesho Best Practices:

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